How we help you increase revenue With NowFloats for Hotels, when someone searches for rooms in a particular city or 'location', our algorithm enables the website to be ranked higher in search engine results, thus getting your own website a lot more visibility. 1.Customers search for hotels in a particular location. 2.Your website shows up higher in search engine results when you update it regularly. 3.Customers book rooms through booking engine on your website. 4.Thus, your website increases your revenue.